This revolutionary Icelandic anti ageing range uses Nobel prize winning research to bring scientific solutions to the luxury skincare world. With an emphasis on natural ingredients BIOEFFECT EGF SERUM was the first skin care product to contain cellular activators made in plants. BIOEFFECT specialises in anti-ageing, and uses the incredible properties of barley to plump and nourish the skin. Its award-winning formulas contain moisture-rich Hyaluronic Acid and plant-produced EGF (Epidermal Growth Factor) - a natural protein that stimulates the renewal of skin cells. For a visibly more radiant complexion invest in their wrinkle-defying serum that is now used by around 30% of Icelandic women over the age of 30.