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Meet The Makers: Joy Isaacs Founder of ARgENTUM

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Posted: Jun 19 2015

ARgENTUM is a luxury skincare solution that blends timeless, natural solutions to deliver maximum benefits. Using Silver Hydrosol – a beneficial component that has centuries-old healing as a base, every single ingredient is carefully considered. ARgENTUM strives to provide a natural experience that reaps the benefits with each application. As well as providing a luxury experience, the creams can be used for a plethora of skin ailments, restoring skin cells to their natural glowing grandeur. Founder Joy Isaacs was kind enough to answer our questions and share with us what makes ARgENTUM such a unique and effective skincare solution. 

1) What inspired you to create ARgENTUM?


The idea to start ARgENTUM came to me a few years ago when I had an actual dream about Colloidal Silver with its extraordinary antibacterial and healing properties and using it in skincare.  Prior to this dream I experienced a severe infection after major surgery, my saving grace was the Doctors agreeing to use expensive silver wound dressings, which ended up being miraculous in their healing power. This traumatic experience must have stayed in my subconscious, only to resurface at a later time as an empowering dream. Since then the journey to deliver a magical product with integrity and love has been an inspiring one.


2) Can you tell us a little bit more about Silver Hydrosol?


Silver Hydrosol forms the largest part of our patented formula and is the purest and finest grade of all the colloidal silver categories. Made up of positively charged silver ions that are 99.99% pure silver, suspended in pharmaceutical-grade purified water.  It has powerful antibacterial and anti-inflammatory properties, regulates skin flora, increases the process of tissue protection, decreases irritant effects caused by oxidative stress and stimulates skin elasticity.  The Silver Hydrosol used in our product is FDA approved for ingestion, easily absorbed and eliminated, whilst being extremely effective when used topically.  I love this stuff....


3) What's the best piece of beauty advice you've been given?


When I was a teenager, my mothers friend, a beautician, always told me to never touch my face as fingers transfer bacteria.  So the advice in a roundabout way was to keep the skin clean and then of course moisturised.  This is something la potion infinie covers with it's antibacterial silver and unique hydration active, DNA HP, which carries x10,000 its weight in water and delivers this direct to the cutaneous intercellular space of your skin.  I think this is much more effective than simply trapping moisture under the skin, like traditional moisturisers.  

4) What is your favourite way to relax?


I don't relax much, but I do love sleeping, so stealing a cheeky afternoon nap makes me feel fully recharged and ready to go...

5) What does the future hold for you and ARgENTUM?


The future is silver.  ARgENTUM has captured imaginations and fast, so I believe the future will take us where we need to go.  I have always envisioned ARgENTUM as a global brand, never small, but something that ends up being a part of others lives in a big way.  Expanding allows us to fulfil the wonderful creations that mark unique and powerful skincare.  I want to share this magical product with the world, making sure we fulfil our mantra to enhance and enrich, with integrity and love.


Are you feeling inspired? Shop ARgENTUM here

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